Get A Haircut Courtesy Of Mafia II

You like mob stories? You like haircuts? Well you’re gonna love this!

In one of the oddest PR stunts in recent memory, 2K are offering haircuts (and a chance to play Mafia II) to UK gamers. As weird as this is, the PR folks did their jobs. I’m writing about it, aren’t I? You can check out all the details and the press release after the jump.

2K Games And Joe’s Mafia® II Barber Shop Invite You To Become A Mane Man

Receive free haircut and Mafia II T-shirt at select city centre shopping malls
August 26, 2010 – To celebrate the launch of Mafia® II for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, and Windows PC on August 27th, 2K Games announced today the start of its experiential Mafia II Pop-up Barber Shop Tour, where shoppers can receive a free shave, haircut and exclusive Mafia II T-shirt – simply by turning up on the day!

Shoppers at six of the country’s most prominent city centre shopping malls not only have the chance to get some hands-on time with the game at Joe’s Mafia II Barber Shop, but they can also receive a free professional haircut courtesy of American Crew, a leading men’s grooming supplier. Not only that, everybody who has a shave and/or haircut will also receive a special leaflet, courtesy of popular glamour model, Lucie Self, that can be redeemed at any Game store in exchange for a fantastic free Mafia II T-shirt when they purchase a copy of the game.

Joe’s Mafia II Barber Shop tour won’t be in town long though, so shoppers are advised to check out the details below. Don’t disappoint da Boss by missing out on the chance to become a Mafia II Mane Man or Woman, capiche?

Basingstoke – Festival Place 27th August
Birmingham – Bullring Rotunda Square 28th August
Westfield – Southern Terrace 29th August
Reading – Oracle Centre 30th August
Newcastle – Northumberland Street 1st September
Manchester – Trafford Centre 2nd September

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